Growth, Resilient Cash, Optimize, Win
The pace of change in the world has accelerated dramatically as the need for cleaner materials and technologies transform the way society operates. Macro trends such as climate change, resource efficiency and increased mobility, are seen as the main drivers of growth. As the world becomes more populated, urbanized and prosperous, the demand for food, water and energy will continue to increase. We believe a company is defined not only by its products and technologies, but by its ambitious attitude and sound objectives. This is at the heart of our recently unveiled G.R.O.W. (Growth, Resilient Cash, Optimize, Win) strategy, and the way we do business
Our G.R.O.W. strategy is the result of a comprehensive review of our entire business portfolio. ITC Pakistan has attentively listened to our customers and employees’ needs. For example, the new and existing customers ITC Pakistan supplies to, who work in leading end-markets, have evolved their ways of working. This change requires us to be a solution provider and specialty producer who delivers rapid, yet sustainable technological innovation, top-tier talent, personalized service and faster response times. They also expect the latest technological advances to be delivered as quickly as possible, so they can outperform industry competition.
We want to unleash ITC Pakistan full potential through a disciplined and differentiated allocation of resources across the Group, based on distinct business mandates and enabled by our operating model. We will focus on growth, cash and returns, and will prioritize investment in the highest return opportunities. We will also create a more effective way to serve and innovate with our customers, as we increasingly deliver sustainable solutions that meet the needs of a recent world. Therefore, we are well-positioned to drive superior value creation for customers and all other stake.
G.R.O.W. is the unprecedented key step in our transformation to simplify ITC Pakistan. That’s how we unleash its full potential – bringing together teams from different legacies and engaging all of our employees around ITC Pakistan, a mission to have a true customer culture.This helps customers lower ownership costs, while increasing their sustainability efforts.